Jan 01, 2015
In 2015, Chen Shu Cheng, in collaboration with Sin Ocean, launched the "Crown Brand Abalone Banquet" at Sheng Siong Supermarket on two consecutive Sundays. The event, which allowed the public to sample abalone for free, was met with overwhelming enthusiasm. The venue quickly filled up, and reservations were fully booked within half a day. Even additional orders quickly ran out.After the event, as the Crown Brand Abalone spokesman, Chen Shu Cheng discovered how much Singaporeans loved abalone. To connect with them further, he made a special appearance at the Sheng Siong supermarket..
