Sin Ocean Pte Ltd

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About Us

Founded in 1983 and originally registered in Hong Kong, Sin Ocean is a globally recognized importer, exporter, and distributor of premium food products, offering all-in-one culinary solutions. In 1985, we established two branches in China—Swatow and Guangzhou—and have since grown steadily, opening a branch in Singapore in 2011 and a manufacturing facility in Indonesia in 2013.

Our product range includes dried seafood delicacies, pantry staples, and cooking sauces, serving a diverse array of businesses across the food industry. We take pride in our in-house brands: Crown, specializing in canned abalones; Nestew, focused on bird’s nest products; and Hippo, offering dried seafood, agricultural products, groceries, canned foods, and a wide variety of cooking essentials.

Beyond food, Sin Ocean also supplies a comprehensive range of kitchen and hygiene products, supporting the hospitality, healthcare, and industrial sectors with trusted non-food solutions.

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Our Brands

SIN OCEAN
SIN OCEAN

SIN OCEAN

Sin Ocean specializing in rare Chinese delicacies from abalone to sea cucumbers, shark fins, fish maw and seafood tonics, Sin Ocean brings all the treasures of the sea to our customers.

For over 30 years, we’ve followed the concept of good ingredients as the foundation of every delicious meal — which is why all seafood and tonic products under the Sin Ocean name contain only carefully selected ingredients of the highest quality. Committed to selecting the very best tonics for our customers, choose Sin Ocean to improve your overall wellbeing.

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CROWN BRAND
CROWN BRAND

CROWN BRAND

Crown Brand specializes in canned, natural tasting abalone perfect for Chinese cuisine and special occasions.

Live abalone is harvested from Mexico, South Africa, Australia & China and before going through an intense selection where only the freshest abalone is chosen to be processed into cans. This helps to preserve the natural flavor of the abalone and its signature chewy texture. With Crown Brand, you can experience the original taste and texture of chewy abalone in every bite.

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NESTEW
NESTEW

NESTEW

Nestew Bird’s Nest is perfect for the modern career woman, mothers and beauty lovers looking to enjoy the health and anti-aging benefits of bird’s nest.

Nestew offers two types of Bird’s Nest — Edible and Freshly Cooked. Both are prepared using a laborious and tedious process involving hours upon hours of preparation. Our bird’s nest is cleaned using traditional methods, with each piece cleaned for 200 minutes over 7,200 times to ensure less than 1% residue remains. The result is the most natural, purest and freshest bird’s nest with all of its beauty and health benefits intact.

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HIPPO BRAND
HIPPO BRAND

HIPPO BRAND

Hippo Brand carries a wide variety of basic household ingredients from both land and sea. From dried seafood to agricultural products, groceries, canned foods and all kinds of cooking essentials — upgrade your home cooking and living with readily available quality ingredients.

Dried shrimps, anchovies, squid and other seafood ingredients make it easy to brew hearty soups without hassle. While dried mushrooms, red dates and fungus are an excellent way to balance your meals with potent ingredients.

hippo

Recipe

01 January 2025
The 3 Most Practical Ways to Soak Sea Cucumbers

A beginner-friendly guide to soaking dried sea cucumbers with three reliable methods, ensuring perfect texture while preserving flavor and nutrients.

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01 January 2025
A Beginner’s Guide to Choosing Canned Abalone Like a Pro

Learn how to select high-quality canned abalone with expert tips. Find out what to check on the label, how to judge size by weight, and why freshness and texture make all the difference.

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Our Location

Sin Ocean Pte Ltd
Victoria Wholesale Centre #01-05/06,
101 Kallang Avenue, Singapore 339508.
Fax: 65 6299 5414
Our Opening Hours
Monday to Friday
9:00AM – 6:00PM
Saturday
10am – 5pm
Sunday - Closed
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